Radio’s future and past

The other day I joked with a loyal listener that the day would come when he would issue a voice command to his car audio system: “Play Johnny Maraca.”
I can only hope.
Today’s technology will make that possible, whether it’s through a website or an iPhone app. Quality content is the key to radio’s future, even though it seems the trend is to have several stations and share (strrrrretch!) the limited number of announcers between them. “Hey, what a beautiful sunny day it is here in (town he or she is not actually in).”
May work for the bottom line but it’s shitty radio.
The Rock and Roll Riot was born in the digital age. It’s produced on a computer, mixing my voicetracks with song mp3s and programming elements and saved as three 19-minute mp3 segments. All that seems to clash with the old school, retro music and sound of the show but that’s modern radio. Sun Records tunes and Adobe Audition software.
I often wonder what it would have been like to have broadcasted my show back in the days of Alan Freed (the unofficial patron saint of the Riot). Live radio, running after 7 pm! Yes, there was a time when that happened on a regular basis. The person you heard at 11 pm was actually at the radio station!
Then again, do I want to be at the radio station at 11 on a Friday or Saturday night? No.
Broadcasting live from my condo, maybe.
Unlike the major music labels, I’m ready to embrace all that the digital world has to offer and make money from it. Hasn’t happened yet but as Seth Godin often says, you gotta persevere and create. Try. Fail. Try again, and believe that your hard work will pay off. I do. Thanks Seth.
After all, without the internet and WordPress, you wouldn’t be reading this.

About johnnymaraca

sole proprietor of Maraca Media, former radio host (Johnny Maraca's Rock & Roll Riot), copywriter and producer and a print journalism grad.
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