On July 2nd, the day before Roxodus was officially cancelled due to soggy conditions…people came out of the woodwork to counter that excuse and said the field was bone dry…I was still considering the purchase of a single-day ticket on the Thursday night to see this lady. Back in the fall of 1983, I interview Lee Aaron for my college
Read More

The magazine was called “50 Plus.” For active seniors. Published in the mid to late ’80s by the man who gave me my first job in journalism, George Benninger. I was hired to write for George’s main venture, Insight on Collectibles. Based in Durham, Ontario and devoted to collector plates, Hummel and Royal Doulton figurines and wildlife art prints. After
Read More

When a writer spends little or no time on research and analysis, your radio campaign will suffer. You deserve better. They need to understand your products, services and competitive advantages. Those principles apply to all forms of internet marketing. Let’s focus on radio for now. The Wrong Way The process begins when the sales rep will hit you with the
Read More

The first sentence of your radio ad is crucial to the success of the spot and the campaign. Do it right and the listener is intrigued. They want to hear more. Do it wrong and kiss ’em goodbye! The problem is, so many advertisers and reps think of radio spots as announcements. Tell them, inform them and wow them. THE
Read More