radio ad writing

Nearly 30 years of radio copywriting experience with the same broadcast company. I’m now a contract worker for that same firm, creating from home. Efficient, analytical…factual spots, testimonials, humor, dialogue…a mix of Roy Willams Wizard of Ads storytelling/paint a picture methods and the “make the cash register ring” (but avoid cliches and adspeak) approach of Dan O’Day. I’m also available for blogging, press releases, web content…