The first sentence of your radio ad is crucial to the success of the spot and the campaign. Do it right and the listener is intrigued. They want to hear more. Do it wrong and kiss ’em goodbye! The problem is, so many advertisers and reps think of radio spots as announcements. Tell them, inform them and wow them. THE
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FACEBOOK FATIGUE I play tennis, volleyball, slowpitch and fastpitch softball and it’s amazing my left thumb still functions. I’ve managed to avoid thumb injuries on the courts and fields. But, I use said digit to scroll and scroll and scroll my iPad screen through dozens of Facebook posts and Twitter tweets. Share or repost this. No. There’s a good chance someone
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When I was 9 years old and living in the (then) Toronto suburb of Scarborough I was chowing down on Chinese food with my parents, and an East Indian family. Our host was a man named Joe Pereira. Joe and my Dad, Joseph O’Mara, became friends after being coworkers at a Scarborough insurance company. I didn’t think much about it
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