The magazine was called “50 Plus.” For active seniors. Published in the mid to late ’80s by the man who gave me my first job in journalism, George Benninger. I was hired to write for George’s main venture, Insight on Collectibles. Based in Durham, Ontario and devoted to collector plates, Hummel and Royal Doulton figurines and wildlife art prints. After
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When a writer spends little or no time on research and analysis, your radio campaign will suffer. You deserve better. They need to understand your products, services and competitive advantages. Those principles apply to all forms of internet marketing. Let’s focus on radio for now. The Wrong Way The process begins when the sales rep will hit you with the
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The first sentence of your radio ad is crucial to the success of the spot and the campaign. Do it right and the listener is intrigued. They want to hear more. Do it wrong and kiss ’em goodbye! The problem is, so many advertisers and reps think of radio spots as announcements. Tell them, inform them and wow them. THE
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FACEBOOK FATIGUE I play tennis, volleyball, slowpitch and fastpitch softball and it’s amazing my left thumb still functions. I’ve managed to avoid thumb injuries on the courts and fields. But, I use said digit to scroll and scroll and scroll my iPad screen through dozens of Facebook posts and Twitter tweets. Share or repost this. No. There’s a good chance someone
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