Category Archives: Blog

Canada is not soft. Our hearts are stronger than most.

When I was 9 years old and living in the (then) Toronto suburb of Scarborough I was chowing down on Chinese food with my parents, and an East Indian family. Our host was a man named Joe Pereira. Joe and … Continue reading

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Willy Wonka and Captain Picard rage against…everything!

What do Jean-Luc Picard, Willy Wonka, the Dos Equis guy, Ned Stark and Chris Rock have in common? Their images are used in memes to underscore feelings of shock, outrage, sarcasm or condescension, often out of context. Chris Rock is … Continue reading

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Don’t kill your radio campaign with “what the client wants”

I started my radio copywriting career in 1989 and once overheard two reps talking about “What the client wants.” “I don’t care if all he does for 30 seconds is say his name over and over,” the sales rep said, … Continue reading

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Long live the public library!

“Who goes to libraries anymore?” That question was posted on a Wasaga Beach news and commentary Facebook page,  adding to a long thread about the downtown plan and a proposed new location for our library. The current one (pictured above) … Continue reading

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