Category Archives: Blog

Saluting Pat Benatar and Neil Geraldo

Back in the early ‘80s, after high school and prior to college, I had a summer job. Photocopying documents for a legal battle between the Newfoundland government and an oil refinery. The details are not relevant to this blog thought to … Continue reading

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A Roxodus for none of us

On July 2nd, the day before Roxodus was officially cancelled due to soggy conditions…people came out of the woodwork to counter that excuse and said the field was bone dry…I was still considering the purchase of a single-day ticket on … Continue reading

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Life begins at 40, or 50 or…

The magazine was called “50 Plus.” For active seniors. Published in the mid to late ’80s by the man who gave me my first job in journalism, George Benninger. I was hired to write for George’s main venture, Insight on … Continue reading

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2 keys to great radio ads: research and analysis

When a writer spends little or no time on research and analysis, your radio campaign will suffer. You deserve better. They need to understand your products, services and competitive advantages. Those principles apply to all forms of internet marketing. Let’s … Continue reading

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