It boggles my mind that so many people don’t realize that everything they could possibly want to know is just a few keystrokes away.
It’s not like the old days when you had to hit the library for information on history, geography, sports or music.
Google will find it.
I have plenty of music books and biographies that I use as reference material for my show but I also rely on Wikipedia and related websites. When did Jerry Lee Lewis record Great Balls of Fire?
Hmm…what if I click in that Google window and type “Jerry Lee Lewis Great Balls of Fire?”
Eureka! Google found it.
Why are so many internet surfers lacking in curiousity, or clueless to something so obvious and easy to use? Are they too lazy to search? Do they expect their computers to flash a message on the screen that says, “Hey there, Kanye West fan. I have a sense you’re wondering about this new singer named McCartney that Kanye has collaborated with. Guess what? He’s not a newcomer at all, and I have some info that will blow your mind!”
Seriously, West’s fans have tweeted about how he’s gonna “blow up” the career of this McCartney guy. To be fair, Sir Paul is 72, but this story illustrates the incredible lack of curiosity of the internet generation.
My radio colleague Eddie Trunk experiences this every week on his live call-in show on Sirius/XM.
“Let’s go Steve in San Antonio.”
“Hey Eddie, thanks for taking my call.”
“No problem, what’s on your mind?”
“I was wondering, whatever happened to (’80s hard rock band that is still touring and recording…Scorpions, Poison, Warrant, Judas Priest)?”
Eddie thanks them for calling and goes on a rant, explaining that all that info is available on Google. Chances are the band has a website with details on tours, albums, bios and, since it’s no longer 1987, where fans can hear newer tracks, because rock radio will ignore those songs and MTV doesn’t play music videos.
Maybe they don’t get that their local rock station is way more likely to play Talk Dirty to Me or Rock You Like a Hurricane for the 10,000th time than anything new by, in this case, Poison or The Scorpions. Give ’em familiar stuff or they’ll change the station, sez the consultant.
And, back to that exciting new discovery from Liverpool, is anyone other than Underground Garage playing McCartney’s new tune? Not the Kanye one, but Hope for the Future. Doubt it, but Silly Love Songs is probably still in the rotation on many adult contemporary stations.
Get curious, type, click and voila, info on your favourite band, how to bake chili, why your back is hurting, and what Sasha Grey is doing these days. She’s retired from porn but still producing movies.
According to what I found on Google.

How can we help you?

Signup now and join the Maraca Media revolution!

I agree to have my personal information transfered to MailChimp ( more information )

I will never give away, trade or sell your email address. You can unsubscribe at any time.