When a writer spends little or no time on research and analysis, your radio campaign will suffer. You deserve better. They need to understand your products, services and competitive advantages. Those principles apply to all forms of internet marketing. Let’s focus on radio for now. The Wrong Way The process begins when the sales rep will hit you with the
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I started my radio copywriting career in 1989 and once overheard two reps talking about “What the client wants.” “I don’t care if all he does for 30 seconds is say his name over and over,” the sales rep said, “as long as he pays his bill.” As a business person you may be thinking, “I knew it! They just
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Radio advertising works, when you do it right! So what went wrong and why didn’t you get the desired results? It seems easy. The marketing rep convinces you to try radio because you’ll be reaching thousands of potential customers, and once those people hear YOUR message…get ready for a business boost! Or not. Why didn’t it work? You wonder if
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