Tag Archives: copywriting

2 keys to great radio ads: research and analysis

When a writer spends little or no time on research and analysis, your radio campaign will suffer. You deserve better. They need to understand your products, services and competitive advantages. Those principles apply to all forms of internet marketing. Let’s … Continue reading

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RADIO AD OPENINGS THAT GET IGNORED AND WHAT YOU CAN DO INSTEAD

The first sentence of your radio ad is crucial to the success of the spot and the campaign. Do it right and the listener is intrigued. They want to hear more. Do it wrong and kiss ’em goodbye! The problem … Continue reading

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