Radio advertising works, when you do it right! So what went wrong and why didn’t you get the desired results? It seems easy. The marketing rep convinces you to try radio because you’ll be reaching thousands of potential customers, and once those people hear YOUR message…get ready for a business boost! Or not. Why didn’t it work? You wonder if
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My Father was offended by foul language. He considered it low class and was fond of quoting Cole Porter’s lyrics from Anything Goes: Good authors too who once knew better words now only use four-letter words, writing prose. Anything goes. My Mother, who is less put off by cursing, spent the weekend at my place because her condo was being
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