Tag Archives: radio advertising

RADIO AD OPENINGS THAT GET IGNORED AND WHAT YOU CAN DO INSTEAD

The first sentence of your radio ad is crucial to the success of the spot and the campaign. Do it right and the listener is intrigued. They want to hear more. Do it wrong and kiss ’em goodbye! The problem … Continue reading

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“I really want my radio ad to stand out!”

Your message can stand out, even if it’s one of three, four or more in a cluster. Let’s start with the wrong way to get attention. I shall whisk you back to the early ’90s when young John was asked … Continue reading

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Don’t kill your radio campaign with “what the client wants”

I started my radio copywriting career in 1989 and once overheard two reps talking about “What the client wants.” “I don’t care if all he does for 30 seconds is say his name over and over,” the sales rep said, … Continue reading

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