Tag Archives: radio cliches

“I really want my radio ad to stand out!”

Your message can stand out, even if it’s one of three, four or more in a cluster. Let’s start with the wrong way to get attention. I shall whisk you back to the early ’90s when young John was asked … Continue reading

Posted in Blog | Tagged , , | Leave a comment

Don’t kill your radio campaign with “what the client wants”

I started my radio copywriting career in 1989 and once overheard two reps talking about “What the client wants.” “I don’t care if all he does for 30 seconds is say his name over and over,” the sales rep said, … Continue reading

Posted in Blog | Tagged , , , , , | Leave a comment

Wasted words in a radio ad: “Mention this ad and save…”

  In a 30-second radio commercial, you only have 75 to 85 words to persuade listeners that your store is worth visiting, or merely to plant an idea in their heads for future reference. Never, ever include what Dan O’Day … Continue reading

Posted in Blog | Tagged , , , | Leave a comment

Radio ads: Why they didn’t work for you (and what you can do about it)

Radio advertising works, when you do it right! So what went wrong and why didn’t you get the desired results? It seems easy. The marketing rep convinces you to try radio because you’ll be reaching thousands of potential customers, and … Continue reading

Posted in Blog | Tagged , , , , , , | Leave a comment