Tag Archives: radio sales

Wasted words in a radio ad: “Mention this ad and save…”

  In a 30-second radio commercial, you only have 75 to 85 words to persuade listeners that your store is worth visiting, or merely to plant an idea in their heads for future reference. Never, ever include what Dan O’Day … Continue reading

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Radio ads: Why they didn’t work for you (and what you can do about it)

Radio advertising works, when you do it right! So what went wrong and why didn’t you get the desired results? It seems easy. The marketing rep convinces you to try radio because you’ll be reaching thousands of potential customers, and … Continue reading

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