Tag Archives: radio

Radio ads: Why they didn’t work for you (and what you can do about it)

Radio advertising works, when you do it right! So what went wrong and why didn’t you get the desired results? It seems easy. The marketing rep convinces you to try radio because you’ll be reaching thousands of potential customers, and … Continue reading

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Being paid what you’re worth

In December of 1985 I drove 100 miles or more to start my first job, after graduating from the journalism program at Centennial College in Toronto. In Durham. Not “region” as I had thought based on the job posting in … Continue reading

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Alan Freed and the birth of rock and roll

Legendary DJ Alan Freed introduces white kids to African American R&B.
Reference material:

 Big Beat Heat by John A. Jackson. Continue reading

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Elvis: The Louisiana Hayride takes a chance on a 19-year-old

My new iTunes podcast episode (free to listen and subscribe). The radio host tells the young rocker that the “folk music” scene has been looking for something new and he could be it. Country radio and fans weren’t so sure. … Continue reading

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