I’m a blogger, podcaster, former radio host (Johnny Maraca on 97.7 the Beach and WRSG in Middlebourne, West Virginia), and freelance writer of all things media.

What’s always driven me is hearing the sales rep say, “The client loves it! Thanks.”

Or receding an email from the business owner or manager saying, “Perfect!”

That could be you! Check out my samples below.

I’ve written and produced radio ads for over 25 years and continue to do so on a contract basis for Bayshore Broadcasting, owner of 9 stations from Goderich to Orillia and including my home of Wasaga Beach. The tourist town about a 90-minute drive north of Toronto.

I’m also a print journalism graduate…Centennial College, class of ’81. My background includes being a reporter, editor and contributor to magazines and newspapers…from Insight on Collectables to Schizophrenia Digest.

So, what can I write for you?


Many radio advertisements are awful. If yours don’t get results, chances are they’re filled with cliches. For all your (whatever) needs. The leaves are falling and so are the prices at (wherever). Bragging about the best prices, selection or friendliest staff.

Halloween PSA

Click the images to enlarge them

If you paid for any of those script elements, you reduced the effectiveness of the spot or campaign.


The best ads are about the listener, not  the business.

Owen Sound Animal Shelter Dec 2018





97.7 the Beach jazz show promo


I can write ads that speak to them and let the radio audience know how your products can solve their problems.

Intrigue them, then tell them how you can help.

Mackhall Mobility

And, to blow my own horn a bit, I’ve been the writer who runs into sales reps from other stations in the chain and hears, “I wish you wrote for my clients.”

Or, when other writers have come up empty, “Let’s give it to Johnny.”


Distracted driving PSA





I’ve always done humour well, but I can write every type of radio spot…testimonials, factual, hard sell, soft sell…



Handyman Dane




It’s not about selling them once, it’s about getting the renewals. 

Collingwood Hyundai 2018


It’s not enough to just “get your name out there.”


Ted’s Range Road Diner




As you can see from my blog, I love to write. I’m passionate about music so that’s usually my topic but if you want your blog or website text to sound more appealing, Johnny’s your man.

James Lumbers profile, Insight on Collectables




Newsletters, tweets, Facebook posts….

Owen Sound Sun-Times Halloween radio piece




And the question is…how much do you charge, Johnny?



It varies, and it’s not (cliche alert) carved in stone. Send me an email and we can figure  something out: